How is video more effective than other forms of marketing?
Video is versatile and functions across all platforms.
Video is more engaging and captivating. People today have shorter attention spans, read less, and ignore conventional forms of advertising like billboards, print, and classic TV ads. A great video will get attention, keep attention, and help retain the content.
Video on your website and blog will dramatically heighten visibility to your clients and prospects. Search engine optimization (SEO) and search engine marketing (SEM) capability will be greatly increased with video content – bringing you closer to the top of web searches. Video can now be transcribed through YouTube ultimately optimizing the power and effectiveness of your message.
Video introductions, demonstrations, and pitches on websites save companies AND consumers time by providing upfront information that would normally be addressed in person.
Training your team becomes engaging and even entertaining with video. Important information from policies and procedures to manuals and memos that often go unread can now be viewed, reviewed, and retained with video.
What does the video production process entail?
The pre-production process involves creating a production schedule, scripting, getting approval from legal and compliance departments on content, casting, making shot lists, scouting locations, hiring crew, building sets, prepping equipment, and anything else needed to make the shoot happen. On most of our projects this takes around a week.
Principal photography is when the actual content of the video is captured – the images, sounds, voice-overs, etc. This can take one day to one month, but takes a week or less for most of our branded content pieces.
Post production is where the video is edited, graphics are added, sound and music are designed and mixed, and imaging, like color correction, are done.
How long will it take to produce my video?
All projects vary in scope and scale. The typical project lasts 6-8 weeks and breaks down to 1-2 weeks of pre-production, up to 1 week of principal-production, and 4-6 weeks of post-production.
How do I get my video?
We deliver our products digitally via web-based services like FTP or Dropbox, or on a hard drive.
Can you shoot my video if I am not in Dallas-Fort Worth?
Yes. We have shot all over the Lone Star State as well as New York, Chicago, Los Angeles, Seattle, and Miami and have trekked to smaller cities such as Shreveport, Tacoma, and Aberdeen, South Dakota. We have produced many projects on the road, out of town, out of state, and outside the US including a 41-city tour for a branded documentary project. We are also currently establishing a presence in Nashville, Tennessee.
Who owns the footage after the video is produced?
You do, though we typically reserve the right to use videos we’ve produced on our portfolio and website.
Is Producing a video with Think Branded Media expensive?
We are certainly neither the cheapest, nor the most expensive. We strongly believe that if it’s worth doing – it’s worth doing right. After all, it’s our work too and we take pride in it. We have years of experience producing projects at various budgets and know when and where to be most efficient. We strongly encourage everyone to research not only the value of video marketing, but the rates of other production companies and the quality of the work. “An informed customer is a happy customer”.
What is the payment structure?
Usually we receive 50% upfront, and 50% upon completion and delivery. We are open to different structures that make sense for everyone.
How do we get started?
We offer 2 free 1-hour consultations to learn more about you and your video production needs. We will then present our ideas, plan of action, and budget for the project. Pre-production starts once the first payment is submitted.