Color can be an efficient yet subtle way to evoke a certain emotion in your audience. Each year, the major paint and design companies come out with a color wheel that’s meant to inspire those who see it. We’re going to take a look at the color trends for 2019, and how you can utilize them to bring out the best and brightest in your brand’s marketing efforts.
Video production companies are saying when digging into the psychology of colors, it’s hard to make overarching statements that can relate to everyone. Often, when we find a connection with a particular color, it’s based on personal experience. On the other hand, there are patterns that come into play when your audience witnesses certain colors. Researchers found that up to 90% of snap judgments made about products are based on color alone. Color means a lot to the average consumer and can make or break your product before your audience has learned anything about it.
As you create a brand, color is a very important part of that process. Studies have shown that our brains are more susceptible to immediately recognizable brands. This makes color a big part of creating your look and your logo. But, when it comes to picking the “perfect” color for your brand, that can honestly depend on a variety of factors. It’s more important to pick a color that you feel expresses your brand’s personality. If you’re looking to pick a trendier color that’ll catch some eyes, the colors that these companies have chosen for 2019 will do just that. Read on below to witness the colors that are bound to take 2019 by storm.
Behr’s Blueprint S470-5
This mixture of blue and grey is reminiscent of a cool and crisp winter morning. Behr describes the color as “honest and approachable.” It’s reminiscent of the “blueprints builders rely on to bring architectural designs to life.”
Sherwin Williams’ Nugget SW-6697 and SW-6545 “Majestic Purple”
Nugget is a deep yellow, golden hue. Williams’ fit it into their palette of colors entitled “Shapeshifter.” They describe it as colors that “capture the unique space between technology and the visions the visions that inspire it.” On the other side of the spectrum, Sherwin Williams created a palette entitled “Enthusiast.” Williams states that the palette’s influences are “maximalism, cozy chaos, and over the top opulence.” They’re filled with vibrant hues of color that are energy filled, including the deep purple, “Majestic Purple.”
Pantone 16-1546 TCX “Living Coral”
When diving into the ocean, Living Coral is a hue that’s plentiful and vibrant under the sea. Quartz proclaimed that the color embodies “playfulness, energy, and a yearning to reconnect with nature.” Laurie Pressman, vice president of Pantone’s color consulting unit, proclaims that the color is, “a snapshot symbolic of what’s taking place in the culture at a moment in time.”
Benjamin Moore’s AF-250 “Head Over Heels” and 2122-40 “Smoke”
This light pink color is often connected with the romantic commercial holiday, Valentine’s Day. It’s currently a part of Benjamin Moore’s Affinity color collection. They’re described as a “sophisticated palette of harmonious hues designed to express your color vision with confidence.” Another one of the colors that Benjamin Moore believes will be great for next year is a color entitled “Smoke.” It’s described as a “subtle, sophisticated grey that infuses a space with a sense of comfort and contemporary style.”
HGTV Home’ SW6486 Reflecting Pool and SW6829 Magical
Reflecting Pool is yet another color that’s taking a cue from nature. It’s HGTV Home’s 2019 Color of the Year, and it’s sure to bring the carefree effervescent nature of a hot summer day all throughout the year. It’s currently a part of HGTV Home’s Sophisticated Whimsy collection. HGTV Home says that the collection is “for those who move through life with an optimistic attitude” and that it “encourages adventure sought through openness and positivity.”
In another one of HGTV Home paint collections, entitled Mystic Light, is the color Magical. The hue is a gorgeous pastel purple. The collection is described as being “for the dreamers who see the magic of the familiar” and is meant for “exploring the blurred lines between physical and digital” while being “inspired by looking at familiar materials in a new light.”
Dulux’s DLX1145-7 “Nightwatch” and 036VS “Mojito Shimmer”
As one of Dulux’s 2019 colors of the year, Nightwatch is a response to last year’s black trend throughout the industry of design. Dulux describes the color as a “versatile, deep green” that “gives a nod to nature with an underlying urban sophistication.” Mojito Shimmer is a black-green that “is contrasted by a distinctive, luminous, frosty-green veil of richness and light. Each of these colors takes a cue from nature with comparisons to lush greenery. When describing these two colors, words often used are “elegant and modern.”
Color has the power to affect people. Choosing a color for your marketing campaign can choose the way that your audience is absorbing your brand’s message. It’s important to choose a color that you believe perfectly accompanies what your brand is trying to say. If you’re looking to catch attention and evoke emotion, these color trends of 2019 are great palettes to start off with. Each color was chosen by their prospective company for a reason. From film production to video production, color takes in a lot of perspective. They make statements on the current state of our culture; and what to look forward to in the new year. The next time you are creating a marketing platform, be sure to choose a color that says what you want it to say.