How Much Do Videos Cost to Produce?

Let’s face it: unless you are a professional film editor, there’s a strong likelihood that you’ll need to hire a video production company to fulfill a project or require you to have. Seems like a logical conclusion, right? While evaluating the production value of the production company you hire for the task is essential, many businesses and individuals are much more preoccupied with the cost of procuring video services. Going into a new partnership, blindfolded, with no knowledge of what video production services cost, can be quite dangerous.

To help, we’ve devised a general guide breaking down the costs of video production across a wide range of needs. Whether you’re creating an ‘about our company’ video for your business’s website, want to capture all the memories of an upcoming event you’re hosting, or you’re exploring a career in show business, there are different costs associated with the type of video production you need. Here’s everything you need to know to make an informed decision moving forward.

How Much Do Videos Cost?

If we generalize video cost, the average video will typically cost an estimated $800 to $1200 to produce. Initially, this may seem like a lot, but remember, you are looking for services rendered. Video production companies don’t usually come with a standardized price sheet. This is because pricing will be based on a per-project basis after an in-depth consultation is performed and the company adequately maps out the services you require.

Pricing will also be dictated by elements such as how many cameras are utilized, the location of the filming, graphics needed for the project, and the final length of the video. With this in mind, make sure you budget accordingly before approaching a video production company for your project.

Several factors can raise the price point of your video project that you may not have initially considered. While cost is always a part of the decision-making process, selecting a video production company purely because they’re offering the lowest price, may not give you the quality results you were expecting.

Wedding Videos

It’s no secret that weddings and special occasions are a popular driver for hiring a video production company. Who wouldn’t want their special day documented, so you can enjoy all the memories for years to come? Hiring a professional for this service means having someone with years of expertise available the event to capture all the laughter, tears, and dance moves. They will also edit video content and deliver it to your doorstep in an attractive way. How much does this type of service cost?

Below, you can find the average costs according to weddings.cohelper.com:

  • The basic package, which solely captures the wedding ceremony: $400-$900.
  • For packages including coverage of the ceremony and reception: $900-$1,200
  • Deluxe packages, which include various angles of the ceremony, reception, and on-screen titles, as well as music: $1,200-$1,900
  • For video services that include editing your wedding to feel like a movie or a documentary: $2,200-$3,200
  • For the packages that include the wedding, the rehearsal, coverage until the final song, and professional editing: $3,500-$6,000

video production cost

Music Videos

Whether you’re working on an independent project or something for a recording studio, a videographer can help customize a video for your upcoming music project. A music video does not come cheap, so make sure you budget appropriately before approaching a project of this magnitude. When hiring a video production company for a music video, the price can range from anywhere between $20,000 and $500,000. Factors that increase costs include how sophisticated the cinematography is, how many locations you require for filming, props, outfits, and any digital post-production enhancements, such as CGI. We have all seen low-budget music videos, and we’ve also had the pleasure of viewing ones that are shot as if they’re the next Brad Pitt movie – so depending on what you’re looking for, you should expect to spend between the above-listed range.

Animated Videos

Let’s say you are looking to make a 60-minute animated video for your product and brand marketing initiatives. This is an extremely effective way to broaden your brand’s visibility in your marketplace and engagingly showcase your products/services. Believe it or not, even something as short as a minute-long animation can cost between $1,000-$5,000. For explainer videos, all the details of how comprehensive you want your video to be will be discussed during your consultation. Most companies won’t post a flat fee on their website as every video is unique and personalized to the individual or company’s particular needs.

How To Go About Looking For a Company

Now that we’ve explored the average costs for various types of video production, there several factors to take into account when looking for a company to provide video services:

  • Take into account your brand.
  • What is your timeline/when do you need the video completed by?
  • Try to hire a company that specializes in the kind of video you need. A genuine interest always results in a better outcome.
  • Be sure to browse through client reviews to ensure others were happy with the company’s services.
  • What are you willing to spend?

Because the focus of this article is about money, make sure you establish a realistic budget as you are searching for a reputable company to provide you with video services. You don’t want to empty your bank account, but on the same note, you shouldn’t opt for a particular company just because they’ve quoted you the lowest price. You want to go into this venture with the right mindset, so make sure to do your research beforehand, and budget accordingly. 

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