From Concept to Clicks: Mastering Product Video Production

In today’s digital age, where attention spans are short and competition is fierce, product videos have become a powerful tool for businesses to showcase their offerings and engage potential customers. Whether you’re a startup or an established brand, partnering with a product video production company can make all the difference in your marketing efforts. In this guide, we’ll delve into the various types of products we can film, different types of product videos, where to post them, and the numerous benefits that product videos have to offer.

What is Product Video Production?

Product video production refers to the process of conceptualizing, filming, and editing videos that showcase a product or a range of products to a target audience. These videos are specifically designed to highlight the features, benefits, and value of the products, with the goal of driving interest, engagement, and ultimately, sales.

Product video production involves several key elements, including:

  • Conceptualization
  • Pre-production
  • Production
  • Post-production
  • Distribution

What Kind of Products Lend Well to Video Production?

Product video production can highlight various kinds of products in alignment with your unique brand voice and visual style. No matter your industry, if you want to produce sharp, engaging video content of your product, we can help. Some common products that lend well to video production include:

Apparel and Accessories Products

For fashion brands, showcasing apparel and accessories in action is key. Whether it’s clothing, shoes, or handbags, these products come to life when demonstrated through video. It shows your audience how they fit and function much better than a still photo ever could.

Home Tools and Appliances

Highlight the functionality and convenience of home tools and appliances. Show how they simplify everyday tasks and improve the quality of life. If your product is one of a kind, video content can help your viewers better understand how to use it, and why they make a purchase.

Supplements, Beverages, and Food

Whether you offer supplements, health drinks, or packaged foods, video content helps to educate consumers about the benefits of your products, explaining what they are, how they work, and why they’re essential. Check out the beverage and supplements videos we made for Green Lotus Hemp:

The possibilities are endless. No matter your product category, there’s a video approach that can effectively communicate its value.

El Mayor Tequila product video shoot.

Types of Product Videos

Depending on your product, target audience, and distribution channels, we’ll work with you to ensure we find the right type of video for your campaign.

Promo Videos

A promotional video serves as a high-energy and attention-grabbing introduction to your product. It’s designed to highlight your product’s unique selling points, creating a buzz that captivates and excites potential customers. Whether you’re releasing a new product, honing in on a campaign, or promoting the new and improved version, promo videos can be highly effective at engaging your audience.


Harness the power of satisfied customers by featuring them in testimonial videos. These authentic endorsements and reviews instill trust in potential buyers, as they can relate to real people who have had positive experiences with your product.

Explainer Video

For products with complex features or functions, explainer videos are invaluable. These videos break down intricate details into easily digestible content, offering clear explanations of your product’s benefits and features.

Highlight Product Features

Sometimes, the devil is in the details. Highlight specific features or key differentiators of your product in these videos. Showcase what sets your product apart from the competition and how it caters to the unique needs of your target audience.

Product video shoot of a tamale being assembled.

Where to Post Your Product Video

Product videos lend well to a variety of channels. Depending on your desired distribution channel(s), we can configure your video in the correct formats, be it social media, websites, or email marketing.

Organic Social Media

Share your videos on platforms like Facebook, Instagram, Twitter, and LinkedIn to reach your existing audience organically. These platforms provide a direct channel to connect with your followers, where your videos can be easily shared, commented on, and liked, expanding your brand’s reach within your community.

Paid Social Media

Boost your reach and target a broader audience through paid advertising on social media platforms. With paid promotions, you can precisely define your target demographic, ensuring that your product videos are seen by those who are most likely to be interested, thus maximizing the return on your advertising investment.


Embed product videos on your website’s product pages to provide valuable information and increase conversions. By offering video content alongside product descriptions, you enhance the user experience, boost engagement, and ultimately encourage visitors to take the desired action, whether it’s making a purchase or requesting more information. In addition to adding videos on your company’s website, you can also add product videos to any eCommerce platforms where your product is sold.

Email Marketing

Include product videos in your email campaigns to engage subscribers and drive traffic to your product pages. Emails that feature videos tend to have higher open and click-through rates, and by integrating video content into your email strategy, you can effectively capture your audience’s attention and guide them toward further engagement with your products or services.

Product video shoot for El Mayor Tequila.

Benefits of Product Video Production

In today’s digital landscape, viewers want engaging visual content and videos are the best way to provide that. Product videos showcase your products in the most insightful, engaging, and authentic way. They help potential customers connect, ultimately driving sales and helping you stand out in a saturated market.

  • Highlight Key Features: Videos can effectively showcase product features and functionalities, making it easier for consumers to understand what they’re purchasing.
    • Show Your Product in Action: Demonstrating how your product solves real-world problems can resonate with potential buyers.
  • Build a Connection: Video allows you to connect with your audience on a personal level, humanizing your brand and fostering trust.
  • Drive Purchase Intent: Engaging product videos can create a sense of urgency and desire, encouraging viewers to make a purchase.
  • Increase Sales: When customers see products in action, they become more confident in their buying decisions, leading to increased sales.
  • Get More from Your Ad Spend: Video ads tend to perform well, maximizing your return on ad spend and making your marketing budget go further.
  • Stand Out in a Crowded Marketplace: In a competitive market, a well-executed product video can set you apart from competitors, making your brand memorable.

Product Videos People Will Actually Watch

At Think Branded Media, we go above and beyond to create compelling narratives for your product. Our focus is on ensuring that your audience not only starts watching but also keeps watching and keeps coming back for more. We understand the importance of storytelling, and we believe in showcasing your product’s key features and specifications in a way that leaves no room for confusion. 

To enhance your product’s visual appeal, we invest in top-notch lighting to ensure it looks its best on camera. Moreover, we place great value on credibility and authenticity, which is why we encourage you to leverage real customer stories and testimonials. Through scriptwriting and visual storytelling, we’ll help guide your viewers on the next steps, be it visiting your website or making a purchase. Reach out today to get started on your product video shoot.