THINK PROCESS . THINK WORKFLOW
PHASES OF MEDICAL VIDEO CREATION
Creating effective medical videos requires working with a team of professionals to uncover your core goals, values, and messaging. Here’s how we work:
STEP 1: CONSULT & ESTIMATE
- Initial consultation to discover your healthcare organization and its purpose, allowing us to deliver medical videos that align with your message.
- Submitting an estimated turnaround time and cost. Scope can be adjusted if necessary.
- Collecting 50% of the payment up front, with the remaining amount due upon project completion.
STEP 2: PRE-PRODUCTION
- Outline objectives and create schedules to maximize resources and execute plans efficiently.
- Take one to two weeks coordinating logistics and finalizing the creative details.
- If necessary, we will also schedule a location scout to preview locations prior to production.
STEP 3: PRODUCTION
- Begin capturing content that accurately tells your medical organization's message in a captivating way
- Employee / patient interviews
- B-roll footage
- Voiceovers
- Organize and manage video files to prepare for post-production
STEP 4: POST-PRODUCTION
- Spending a considerable amount of time finalizing each detail and bringing the medical video to life.
- Managing media and video editing
- Color-grading
- Adding licensed music
- Sound design and audio mixing
- Facilitating an efficient workflow for client revisions and ensuring the final video captures the look, feel, and sound your organization is aiming for. We typically provide two rounds of revisions and a final approval per video.
STEP 5: DELIVERY
- Deliver your video content deliverable(s) through a downloadable link and an external hard drive.
BENEFITS OF MEDICAL VIDEOS
From employees to patients, medical videos are one of the most effective and engaging ways to communicate with existing and potential audiences. They grab people’s attention, help you share important information, and serve as valuable marketing content that is foundational to your marketing strategies. Think Branded Media can help you conceptualize and craft attractive video content that helps to inform, engage, and retain.
MEDICAL VIDEO MARKETING HAS A GREAT ROI
From showcasing the latest technology to highlighting your state-of-the-art facilities, to expressing empathy with your audience, medical video content is an excellent way to share what your organization has to offer.
Not only is video marketing an engaging way to reach your audience, but videos are also an easy form of content for your new and existing audiences to share with others. From tagging people in social media posts to sending a link to a video on your website or youtube channel, video marketing is shared online more than ever.
Plus, people love video content. Your audience is much more likely to engage and interact with your message when it is shared through video.
EDUCATE AND RETAIN PATIENTS WITH ENGAGING VIDEOS
Patient education is a vital benefit of producing medical video content. Medical videos can be used to educate patients about a wide range of topics, from health and wellness to the use of medical devices. By creating videos that are engaging, informative, and visually appealing, you can help existing patients to better understand the services you provide.
Along with this comes an increase in patient retention. Engaging and accessible video content not only serves as vital educational content, but it helps your patients to feel valued and cared for. Effective medical video marketing isn’t just about education – it’s about sharing your organization's message with your audience. At Think Branded Media, we focus on real stories with real emotion, helping to boost your patients' understanding and trust in your medical facility.
SHARE IMPORTANT MESSAGES INSIDE YOUR ORGANIZATION
Medical videos can also be used to educate staff and keep them up to date with a single, unified message. By creating videos that provide information on new treatments, procedures, and other important changes, you can ensure that your staff is knowledgeable and prepared to provide the best possible care to your patients.
Company announcements and cultural messages can also be shared with employees via medical videos. In a large organization with multiple locations, this helps to keep information and cultural values consistent across locations.
Think Branded Media can conceptualize, film, and deliver medical videos that help you engage with patients and employees alike to increase trust, satisfaction, and retention rates. Tell us your messages and we’ll help you share it.
