Video marketing is the best channel for healthcare marketers to build trust and increase awareness around their healthcare business. We are experts in capturing real stories of real people and creating branded content that inspires, informs and connects on a human level. We collaborate with companies, agencies and people in the healthcare arena to create branded healthcare video production content. We capture content inside hospitals, medical facilities and corporate offices and interview patients, healthcare pros, and C-level leaders to translate stories into video content that engages your audience with authenticity and respect. You save lives, change lives, innovate and create. Show your audience what you do. Tell them your "why".
The story behind John Peter Smith Health Network told by relatives of JPS, key staff, the mayor of Fort Worth, and different citizens of Tarrant County.
We created this brand film, among other videos, with HCAT for physician recruitment and consumer brand awareness.
We created this patient story with Nashville-based HCA to show how an ER team can persevere even when outcomes aren't ideal.
After preliminary discussions and discovery, we submit an estimate on the project's turnaround and cost. From there, the project scope can be widened or narrowed if necessary. We then submit an accurate quote and execute a production agreement. We ask for 50% payment upfront. The other 50% is due upon completion of the project.
Then during the pre-production phase, we develop content and creative, plan production logistics, scout locations, cast and coordinate talent, prep gear and crew. We focus heavily on pre-production to set ourselves up for a successful shoot.
During production, we capture content: interviews, b-roll, voice-overs, etc. We have immense experience on set interviewing real people about personal, and sometimes sensitive, topics and traumatic events. We are also aware of HIPPA compliance and patient privacy.
We spend significant time in post production managing media, video editing, color grading, inserting licensed music, performing sound design and mixing the audio. We have an efficient workflow for client revisions. We typically include two revisions plus a final approval for each video. All finished videos are delivered with a 60-second edit for social platforms.
