HEALTHCARE VIDEO PRODUCTION

SHOW | TELL | CONNECT

Behind the scenes of a healthcare video production set in an operation room.
Think Healthcare Video Production

YOUR TRUSTED MEDICALVIDEO PRODUCERS

As a medical marketer, enlisting the help of a professional video production company can help you increase awareness around your business, as well as build and maintain trust with your end viewers.

Think Branded Media is more than just a medical video service provider. We're expert medical video producers that have worked in the healthcare space for many years. We capture real stories of real people and produce medical video content that inspires, informs and connects on a human level.

We collaborate with healthcare and medical companies to create content that attracts new audiences and retains their existing ones. We capture content inside hospitals, medical facilities, and healthcare offices, interviewing patients, healthcare professionals, and top level leaders to translate their stories into engaging medical video content.

We’re here to show your audience what matters to you and how you can make a difference in their lives. We’re here to tell them your “why”.

healthcare video production

our work

JPS Health Network

The story behind John Peter Smith Healthcare Network told by relatives of JPS, key leadership, Fort Worth mayor Betsy Price, and citizens of Tarrant County. (click image to watch video)

Healthcare Associates

We created this brand film, among other videos, with HCAT for physician recruitment and consumer brand awareness. (click image to watch video)

Medical City

We created this patient story with Nashville-based healthcare provider HCA to show how an ER team can persevere even when outcomes aren't ideal. (click image to watch video)

THINK PROCESS . THINK WORKFLOW

PHASES OF MEDICAL VIDEO CREATION

Creating effective medical videos requires working with a team of professionals to uncover your core goals, values, and messaging. Here’s how we work:


STEP 1: CONSULT & ESTIMATE


  • Initial consultation to discover your healthcare organization and its purpose, allowing us to deliver medical videos that align with your message.
  • Submitting an estimated turnaround time and cost. Scope can be adjusted if necessary.
  • Collecting 50% of the payment up front, with the remaining amount due upon project completion.

STEP 2: PRE-PRODUCTION


  • Outline objectives and create schedules to maximize resources and execute plans efficiently.
  • Take one to two weeks coordinating logistics and finalizing the creative details.
  • If necessary, we will also schedule a location scout to preview locations prior to production.

STEP 3: PRODUCTION


  • Begin capturing content that accurately tells your medical organization's message in a captivating way
    • Employee / patient interviews
    • B-roll footage
    • Voiceovers
  • Organize and manage video files to prepare for post-production

STEP 4: POST-PRODUCTION


  • Spending a considerable amount of time finalizing each detail and bringing the medical video to life.
    • Managing media and video editing
    • Color-grading
    • Adding licensed music
    • Sound design and audio mixing
  • Facilitating an efficient workflow for client revisions and ensuring the final video captures the look, feel, and sound your organization is aiming for. We typically provide two rounds of revisions and a final approval per video.

STEP 5: DELIVERY


  • Deliver your video content deliverable(s) through a downloadable link and an external hard drive.


BENEFITS OF MEDICAL VIDEOS


From employees to patients, medical videos are one of the most effective and engaging ways to communicate with existing and potential audiences. They grab people’s attention, help you share important information, and serve as valuable marketing content that is foundational to your marketing strategies. Think Branded Media can help you conceptualize and craft attractive video content that helps to inform, engage, and retain.

MEDICAL VIDEO MARKETING HAS A GREAT ROI


From showcasing the latest technology to highlighting your state-of-the-art facilities, to expressing empathy with your audience, medical video content is an excellent way to share what your organization has to offer.

Not only is video marketing an engaging way to reach your audience, but videos are also an easy form of content for your new and existing audiences to share with others. From tagging people in social media posts to sending a link to a video on your website or youtube channel, video marketing is shared online more than ever.

Plus, people love video content. Your audience is much more likely to engage and interact with your message when it is shared through video.

EDUCATE AND RETAIN PATIENTS WITH ENGAGING VIDEOS


Patient education is a vital benefit of producing medical video content. Medical videos can be used to educate patients about a wide range of topics, from health and wellness to the use of medical devices. By creating videos that are engaging, informative, and visually appealing, you can help existing patients to better understand the services you provide.

Along with this comes an increase in patient retention. Engaging and accessible video content not only serves as vital educational content, but it helps your patients to feel valued and cared for. Effective medical video marketing isn’t just about education – it’s about sharing your organization's message with your audience. At Think Branded Media, we focus on real stories with real emotion, helping to boost your patients' understanding and trust in your medical facility.

SHARE IMPORTANT MESSAGES INSIDE YOUR ORGANIZATION


Medical videos can also be used to educate staff and keep them up to date with a single, unified message. By creating videos that provide information on new treatments, procedures, and other important changes, you can ensure that your staff is knowledgeable and prepared to provide the best possible care to your patients.

Company announcements and cultural messages can also be shared with employees via medical videos. In a large organization with multiple locations, this helps to keep information and cultural values consistent across locations.

Think Branded Media can conceptualize, film, and deliver medical videos that help you engage with patients and employees alike to increase trust, satisfaction, and retention rates. Tell us your messages and we’ll help you share it.

Manager of Marketing & Communications, Healthcare Associates of Texas

Beau and Daniel were absolutely wonderful to work with. From the beginning planning phase to execution to delivery, they were extremely professional and timely. Not only that, but they communicated with me every step of the way, and worked with my company even in the most complicated of filming situations. They're problem solvers, and have a serious eye for creativity and branding.

Community Relations, Grand Brook Memory Care

We feel especially honored to have worked with Think Branded and to have been the recipients of their outstanding and quality work. Daniel and Beau, we THANK YOU for investing your time, energy, and patience to learn our business, dive in with a fresh approach, and deliver such an emotive storytelling piece that captures the essence of who we are and why our family does the work we do. We will forever treasure our video and feel extremely grateful for your partnership.

Memory care healthcare worker with blonde hair.

Director of Organization and Leadership Development, HCA Healthcare

I vetted this company from Nashville where I'm headquartered. I handle organizational development for a national healthcare company and chose Think Branded Media because I loved how they told a story with video. After working with them I'm even more pleased with this company.

Director of Marketing and Sales Operations, Sound Physicians

We were referred to TBM for a shoot in Dallas, TX. The crew was very professional, fun to work with, and flexible with some last-minute changes that came up onsite. The final product they delivered far exceeded my expectations; and I would definitely work with them again for future projects.

Healthcare video production customer wearing a button-down shirt.