At first glance, marketing in the cannabis industry can seem tough to navigate. It’s still a fairly new industry, so marketing peeps around the world are still trying to figure things out. Honestly, though, marketing in the cannabis industry isn’t[...]
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How To Make Your Brand Standout in a Competitive Market
One of the toughest things for any business that sits in a competitive market is finding ways to stand out. What can make this challenge even tougher is when you have no idea where to start. Regardless of your industry,[...]
5 Tips For Professional Corporate Video Production
Lights…camera…action! In today’s highly competitive business world, vying for your target audience’s attention among the endless sea of digital noise is no easy feat. That’s why the quality of your corporate video production and a well-crafted strategy are imperative for[...]
Why Video Is Key For Brand Awareness
You know about brand awareness, why it’s important to your business, and how to most effectively create and implement it… RIGHT?! Me neither. So I dug in and demystified it for myself. Amidst all the definitions, interpretations, and methods[...]
Ways to Improve Your Video Marketing
You know that visual storytelling is paramount to any marketing strategy. Maybe you’re already implementing video into your current marketing repertoire. But is it any good? How good? Does quality even matter? Taking videos from good to great[...]
7 Questions to Ask Customers for Powerful Testimonials
In the increasingly competitive business landscape, customer acquisition has become harder than ever for brands. To reduce costs and continue maximizing business revenue, you need to place a focus on your existing customer base. The reality is that consumers put[...]
How Much Do Videos Cost to Produce?
Let’s face it: unless you are a professional film editor, there’s a strong likelihood that you’ll need to hire a video production company to fulfill a project or require you to have. Seems like a logical conclusion, right? While evaluating[...]
5 Questions to Consider Before Hiring a Video Production Company
Whether you are a full-scale business or a self-made influencer looking to promote your personal brand, video marketing is an effective way to create visibility within your marketplace. There’s one little problem holding you back... You don’t have the expertise[...]
Lights, Camera, Action: The History of Cinematography
Great films require creative and logistical collaboration among hundreds of crew members to produce great films. Cinematography is both an art and a science, requiring powerful, productive relationships to create enjoyment for audiences. How did box office hits come to be?[...]
How To Use Color To Increase Brand Awareness & Marketing
The next time you go to the grocery store, pay attention to the packaging of the products. Notice the colors they chose for their logos and their products and then ask yourself if those colors were selected randomly or[...]