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Why Video Is Key For Brand Awareness

  You know about brand awareness, why it’s important to your business, and how to most effectively create and implement it… RIGHT?! Me neither. So I dug in and demystified it for myself. Amidst all the definitions, interpretations, and methods[...]

Ways to Improve Your Video Marketing

  You know that visual storytelling is paramount to any marketing strategy. Maybe you’re already implementing video into your current marketing repertoire. But is it any good? How good? Does quality even matter?    Taking videos from good to great[...]

How Much Do Videos Cost to Produce?

Let’s face it: unless you are a professional film editor, there’s a strong likelihood that you’ll need to hire a video production company to fulfill a project or require you to have. Seems like a logical conclusion, right? While evaluating[...]

Lights, Camera, Action: The History of Cinematography

Great films require creative and logistical collaboration among hundreds of crew members to produce great films. Cinematography is both an art and a science, requiring powerful, productive relationships to create enjoyment for audiences.  How did box office hits come to be?[...]