It’s safe to say that video is king these days. 92% of B2B prospects watch videos online. People view four billion (that’s with a ‘B’) videos daily on YouTube. It’s estimated that about one-third of shoppers will buy a product[...]
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How Videos Are Being Leveraged in Healthcare
In today’s world, video is king. People often find information and entertainment on YouTube and TikTok over other methods. That’s why it is vital for the healthcare industry to utilize video in different ways. It allows patients to educate themselves,[...]
How Quality Healthcare Video Production Improves Patient Engagement
Patient engagement is crucial for healthcare providers – it inspires patients to follow medical recommendations, helps them keep track of appointments, and more. Many healthcare providers use informative and entertaining videos to provide patients with necessary information. Healthcare video production[...]
Beginners Guide for Marketing Cannabis
At first glance, marketing in the cannabis industry can seem tough to navigate. It’s still a fairly new industry, so marketing peeps around the world are still trying to figure things out. Honestly, though, marketing in the cannabis industry isn’t[...]
How To Make Your Brand Standout in a Competitive Market
One of the toughest things for any business that sits in a competitive market is finding ways to stand out. What can make this challenge even tougher is when you have no idea where to start. Regardless of your industry,[...]
5 Tips For Professional Corporate Video Production
Lights…camera…action! In today’s highly competitive business world, vying for your target audience’s attention among the endless sea of digital noise is no easy feat. That’s why the quality of your corporate video production and a well-crafted strategy are imperative for[...]
Why Video Is Key For Brand Awareness
You know about brand awareness, why it’s important to your business, and how to most effectively create and implement it… RIGHT?! Me neither. So I dug in and demystified it for myself. Amidst all the definitions, interpretations, and methods[...]
Ways to Improve Your Video Marketing
You know that visual storytelling is paramount to any marketing strategy. Maybe you’re already implementing video into your current marketing repertoire. But is it any good? How good? Does quality even matter? Taking videos from good to great[...]
7 Questions to Ask Customers for Powerful Testimonials
In the increasingly competitive business landscape, customer acquisition has become harder than ever for brands. To reduce costs and continue maximizing business revenue, you need to place a focus on your existing customer base. The reality is that consumers put[...]
How Much Do Videos Cost to Produce?
Let’s face it: unless you are a professional film editor, there’s a strong likelihood that you’ll need to hire a video production company to fulfill a project or require you to have. Seems like a logical conclusion, right? While evaluating[...]