Lights…camera…action! In today’s highly competitive business world, vying for your target audience’s attention among the endless sea of digital noise is no easy feat. That’s why the quality of your corporate video production and a well-crafted strategy are imperative for[...]
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Why Video Is Key For Brand Awareness
You know about brand awareness, why it’s important to your business, and how to most effectively create and implement it… RIGHT?! Me neither. So I dug in and demystified it for myself. Amidst all the definitions, interpretations, and methods[...]
Ways to Improve Your Video Marketing
You know that visual storytelling is paramount to any marketing strategy. Maybe you’re already implementing video into your current marketing repertoire. But is it any good? How good? Does quality even matter? Taking videos from good to great[...]
7 Questions to Ask Customers for Powerful Testimonials
In the increasingly competitive business landscape, customer acquisition has become harder than ever for brands. To reduce costs and continue maximizing business revenue, you need to place a focus on your existing customer base. The reality is that consumers put[...]
How Much Do Videos Cost to Produce?
Let’s face it: unless you are a professional film editor, there’s a strong likelihood that you’ll need to hire a video production company to fulfill a project or require you to have. Seems like a logical conclusion, right? While evaluating[...]
5 Questions to Consider Before Hiring a Video Production Company
Whether you are a full-scale business or a self-made influencer looking to promote your personal brand, video marketing is an effective way to create visibility within your marketplace. There’s one little problem holding you back... You don’t have the expertise[...]
Lights, Camera, Action: The History of Cinematography
Great films require creative and logistical collaboration among hundreds of crew members to produce great films. Cinematography is both an art and a science, requiring powerful, productive relationships to create enjoyment for audiences. How did box office hits come to be?[...]
How To Use Color To Increase Brand Awareness & Marketing
The next time you go to the grocery store, pay attention to the packaging of the products. Notice the colors they chose for their logos and their products and then ask yourself if those colors were selected randomly or[...]
Best Colors & Patterns To Make Your Photos & Videos Pop
Many video production companies agree, getting great looking photos and videos requires more than just the gear and software. It takes a good eye and forethought as to the location, the background, and the colors. Having a perfectly exposed photo[...]
What Equipment You Need To Make Great Videos as New Filmmaker
Expensive gear doesn't make a good video...the content does. Having the right equipment definitely helps with efficiency and production value but can sometimes be what gets in the way of creating a good video. In this article, we look at[...]