Commercial Video Production: Creating Impactful Commercials
KEEP IT REAL
Commercial Video Production
Capturing the attention of your target audience is crucial for success. At Think Branded Media, we specialize in commercial video production, creating compelling visual narratives that resonate with potential customers and align with your marketing goals.
We believe in the power of visual storytelling to create those emotional connections that drive engagement and build lasting brand loyalty. Whether you’re launching a new product, unveiling a fresh marketing campaign, or simply looking to boost your brand’s visibility, our team of creative professionals is dedicated to bringing your vision to life.
As a full-service corporate video production company, we offer a comprehensive suite of video services, including explainer videos, video ads, and product demos, designed to captivate your audience across various digital and social mediaPlatforms that enable users to create and share content or to participate in social networking, ofte… platforms.
Decoding Commercial Video Production: How We Do It
Commercial video production is the process of creating professional videos for businesses or organizations to promote their products, services, or brands. These videos are typically used for marketing, advertising, or corporate communication purposes. The goal of commercial video production is to engage the target audience, convey a specific message, and achieve the company’s marketing objectives.
Creative Concept
The foundation of any successful commercial video is a strong creative concept. This involves brainstorming ideas, developing a storyline, and creating a vision for the video that aligns with the brand and resonates with the audience.
Pre-Production
This stage involves planning and organizing all the elements needed for the video shoot. It includes scripting, storyboarding, castingThe process of selecting actors to play various roles in a film, typically involving auditions and s…, location scoutingThe process of finding and securing places to film that match the script’s setting and contribute …, and scheduling. Pre-production is crucial for setting the stage for a smooth and successful shoot.
Production
This is the actual filming phase, where the video is shot according to the plan laid out in pre-production. It involves directing, cinematography, sound recording, and managing all on-set activities.
Post-Production
After filming, the raw footage is edited and polished in post-production. This stage includes video editing, sound editingThe process of manipulating audio elements to create a soundscape that enhances the visual storytell…, adding visual effects, color gradingThe process of enhancing or altering the color of a motion picture or video image, either to achieve…, and finalizing the video for distribution.
Distribution
Once the video is complete, it’s distributed across various platforms, such as social mediaPlatforms that enable users to create and share content or to participate in social networking, ofte…, websites, television, or digital advertisingThe practice of delivering promotional content to users through various online and digital channels,… networks. The choice of distribution channels depends on the target audience and the marketing goals.
THINK PROCESS
Phases of Video Production
When it comes to creating artistic masterpieces, it’s all about finding flow. Here’s our flow:
- Step 1: Scope and estimate
Initial consultation to understand your brand, establish goals, and estimate timeline and cost. Scope can be adjusted if necessary. We collect 50% of the payment up front.
- Step 2: Pre-production
OutlineA detailed, organized document that lays out the scenes and major events in a screenplay. objectives and solidify schedules to maximize resources and execute plans effectively. One to two weeks of finalizing creative details and coordinating logistics.
- Step 3: Production
Capture content that accurately documents your brand in a captivating way. Organize and manage video and audio media to prepare for post-production.
- Step 4: Post-production
Media management, video editing, adding licensed music, color-grading, graphics, and audio mixingThe process of combining multitrack recordings into a final mono, stereo or surround sound product, …. Facilitate an efficient workflow for client revisions.
- Step 5: Delivery
Deliver your video assets through a downloadable link and an external hard drive.
The Power of Branded Business Documentaries
- Tap into a new audience
The benefits of branded documentary production are several fold. Documentary films in business are a powerful way to market your offerings and, more importantly, your brand’s personality, voice, and message. Many have embraced branded documentary production as one of their favorite types of media to consume. By making a business documentary film, you can effectively tap into a new audience and hold their interest by showing and telling them about your brand.
- Build brand awareness
Whether you’re a new brand or a mature company looking to improve your marketing efforts, documentary films are a great way to build brand awareness.
Professional documentary production makes your business more memorable. When people recognize your video, they’ll associate your brand with it and share it with their friends, family, and colleagues.
- Create a stronger connection
Branded documentary production creates a stronger connection with your audience. Your potential clients or partners don’t just want to know what you have to offer, but why you offer it in the first place. They want to know what inspires you. We’ll extract the most crucial points from your message and find a way to communicate it with those that matter most.
- Build trust and loyalty
Motivating your customers to follow and maintain loyalty with your brand requires powerful and emotive messaging.
Business documentary films create a narrative between you and your audience, forming a connection that cannot be forgotten. When people see that you are passionate about what you do, they are more likely to trust you and be loyal to your brand.
Think Branded Media can conceptualize, capture, and deliver healthcare videos that help you engage with patients and employees alike to increase trust, satisfaction, and retention rates. Tell us your messages and we’ll help you share it.
Harnessing the Power of Commercial Videos
Capturing Attention and Engagement
Commercial video production stands out as an effective medium for capturing and retaining audience attention. Visual storytelling, combined with compelling audio and striking imagery, captivates viewers and encourages them to engage with the content.
Corporate videos, promotional videos, and video ads are designed to create an immediate impact, making them ideal for grabbing attention in crowded digital landscapes.
Creating an Emotional Connection
One of the unique strengths of commercial video production companies is their ability to evoke emotions and create a connection with the audience. Through storytelling, music, and visuals, videos can convey brand values, highlight customer experiences, and tell stories that resonate with viewers on a personal level.
This emotional connection is crucial for building brand loyalty and encouraging positive associations with the brand.
Showcasing Products and Services
Commercial video production companies excel at showcasing products and services in a visually appealing and informative way.
Product demos, explainer videos, and product videos highlight key features and benefits, helping potential customers understand and appreciate what the product offers. These videos not only inform but also inspire, influencing purchasing decisions and boosting conversions.
Leveraging the Power of Storytelling
At the heart of commercial video production is the power of storytelling. By crafting compelling narratives that align with the brand and resonate with the audience, videos can communicate complex ideas, evoke emotions, and inspire action. The creative process of developing a strong creative concept and executing it through pre-production, production, and post-production is crucial for creating impactful video content.
Getting Started
Before we begin, we get to know your brand and your goals for the documentary. We’ll start with a consultation before moving on to creative planning and scope.
consultation
Initial meeting to discuss your brand and project goals.
Vision
Discuss objectives, coordinate logistics, and create schedules.
estimate
Submit an estimated project timeline and cost.
Think Branded Media: Creating Compelling Commercial Videos
Our Range of Commercial Video Production Services
1. Corporate Videos
Corporate videos are a powerful tool for both internal communication and external marketing. Whether you need a polished video for a board meeting or a dynamic piece for your website, our corporate video content delivers.2. Promotional Videos
Boost your brand’s visibility with captivating promotional videos. From product launches to special events, our team crafts engaging promotional content that captures attention across digital and social mediaPlatforms that enable users to create and share content or to participate in social networking, ofte… platforms.3. Explainer Videos
Simplify complex concepts with our explainer videos. These videos are perfect for educating your audience about your products or services while creating an emotional connection through the power of storytelling.4. Video Ads
Reach a wide audience with impactful video ads that align with your marketing goals. Our video ads are designed to captivate viewers on various digital platforms, driving engagement and boosting brand awareness.5. Product Demos
Showcase your products in the best light with our product demos. These high-quality videos highlight key features and benefits, helping potential customers make informed purchasing decisions.6. Music Videos
As a versatile video production agency, we also specialize in crafting music videos that stand out. Our creative team works closely with artists to produce visually stunning music videos that align with their vision and style.how we work
OUR RECIPE FOR SUCCESS
Our production crew works closely with you throughout the project – from getting to know your brand and its purpose, to understanding the conceptual and visual goals for your video.
CLIENT TESTIMONIALS
Video Content Production manager, Entrust Datacard
Lillian Kemp
Business Development Manager at Moët Hennessy USA , Inc.
Zach O'Neal
Manager of Marketing & Communications, Healthcare Associates of Texas
Ramon Aponte-Salcedo
CMO, Wentworth Management Services
