Many production companies would agree that creating valuable and sustainable video content is more often a science than an art. In order to be a successful video content creator, it’s important to learn how to balance the art of creating[...]
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Color Trend Forecast for 2019
Color can be an efficient yet subtle way to evoke a certain emotion in your audience. Each year, the major paint and design companies come out with a color wheel that’s meant to inspire those who see it. We’re going[...]
6 Types of Video Production You Need to Know
To say that online video is popular is an understatement. With the website YouTube and other types of social media becoming immensely popular, online video is becoming the number one way to express yourself as a creator and share information[...]
Video Trends of 2018 & Their Effectiveness
For a year that isn’t even over yet, 2018 has brought many things. For the social media community, 2018 has brought new trends, new talking points, and countless amounts of new media, memes, and spreadable content. Whether it’s on Facebook,[...]
Instagram Videos for Dummies: Best Formats, Optimal Lengths & More
Instagram is not a complicated platform to use, especially when it comes to video. Instagram has been successful since its inception. The photo and video-sharing social media app, known commonly as IG, was created in 2010, and today has grown[...]
What is Shutter Speed? All Your Questions Answered
Knowing the basics behind shutter speed will help you take better photos. It’s a sound virtually everyone knows: the snap of a camera—oh what a satisfying sound it is. You just can’t get a sound like that on a digital[...]
Best Video Formats for Each Social Media Channel
Not every social media platform has the same media upload requirements. Different platforms deliver media in different forms. The format of your video will need to be edited to fit the dimensions of the screen your audience will be viewing[...]
5 Popular Types of Company Videos
Using multimedia tools, such as videos, can help companies reach their marketing goals as well as their internal team building goals. Below are 5 popular company videos, insights into insights into video production, and how you can use videos to[...]
What is Video Production?
The world of marketing has changed within the last decade. Digital media has taken over as the outlet where we get all of our information. Therefore, marketing efforts must be tailored to this transition of audience. One medium that is[...]