Key Takeaways: Documentary-style branded content is perceived as 2.3 times more trustworthy than traditional B2B advertisements. The average 60-second B2B branded video costs $3,075, with the quality sweet spot between $3,400-$7,800. Videos between 30-60 seconds deliver twice the engagement of[...]
Category: Blog
How Much Does Professional Event Video Production Really Cost in 2026?
Key Takeaways Budget allocation is consistent across the industry: Pre-production takes 20–25%, production 50–60%, and post-production 20–25% of the total cost. Pricing tiers range from $3,000 for small events to $200,000+ for cinematic corporate productions—your event scope determines the right[...]
What Makes Healthcare Video Production Different? A Complete Guide for Healthcare Marketers
Key Takeaways: HIPAA authorization must be obtained before filming—post-production blurring is never sufficient for compliance. Healthcare videos cost $7,000-$45,000 per video due to medical consultants, compliance reviews, and specialized production requirements. Healthcare videos generate 41% higher click-through rates than text[...]
Planning Your Brand’s Video Shoot: What to Know Before You Roll
Key Takeaways: Pre-production is crucial for setting clear goals, finalizing scripts, and securing talent, locations, and equipment. Confirming all logistics, from crew and talent to gear and lighting, one week before the shoot is essential to avoid delays and miscommunication.[...]
Which Industries See the Biggest ROI From Video Case Studies?
Key Takeaways ROI varies by sector; B2B tech often leads thanks to multi-stakeholder education, while healthcare, services, education, and non-profits win through trust and mission-driven storytelling. Video outperforms text on conversions and speed to close; balance human narrative with concrete[...]
How to Format Your Case Study Video for Maximum Engagement
Key Takeaways Proper video formatting—structure, hooks, and visuals—directly impacts viewer retention and conversions. Short, impactful opening hooks that highlight the buyer’s pain point are crucial for grabbing attention. Balancing narrative with proof points and outcomes ensures emotional connection and credibility.[...]
Storytelling in Client Features: Emotion, Structure, and Impact
Key Takeaways Client feature stories blend emotion with clarity, using authentic narratives to create trust and drive engagement. Structuring a story with a clear beginning, middle, and end helps capture attention and deliver actionable results. The opening of a client[...]
Using Video Case Studies to Boost Your Sales Conversations
Key Takeaways Video case studies offer structured customer stories that document a problem, solution, and measurable outcomes, differentiating them from brief testimonials or reviews. A sales-ready video case study balances storytelling with specific metrics—revenue growth, time saved, cost reduction—leading to[...]
How to Know If Your Video Campaign Worked: Metrics That Matter
Key Takeaways Video marketing has a direct impact on sales, lead generation, and brand awareness, with measurable results seen across the entire marketing funnel. Engagement metrics, such as completion rates and shares, help assess audience interest and content resonance, while[...]
Measuring Video Impact: What Data Should You Be Tracking?
Key Takeaways Tracking video metrics like engagement, conversions, and retention helps optimize video marketing ROI. Engagement metrics such as likes, shares, and views offer insights into audience interaction and interest. Conversion-related metrics like lead generation and sales are critical for[...]
