What does the video production process entail?
The pre-production process involves creating a production schedule, scripting, getting approval from legal and compliance departments on content, casting, making shot lists, scouting locations, hiring crew, building sets if needed, prepping equipment, and anything else needed to make the shoot happen. On most of our projects this takes around a week, but can take longer depending on the scope of the project.
Principal photography, or production is when the actual content of the video is captured: the images, sounds, voice-overs, etc. This can take one day to one month or more, but typically takes a week or less for most of the branded video content we produce. This is typically the most costly process and we take pride on our ability to efficiently navigate through production to not only create the best video possible, but to stay on budget.
During post production the video content is edited, graphics and sound design are completed, music is added, the sound is mixed, and color grading is done. Usually, post production takes the longest and can last from two weeks to two months or even longer.