At Think Branded Media, we’re here to help you educate and inspire your audience to take action and join your contribution. It all starts with getting to know your organization better and aligning on your vision for your nonprofit video project.

STEP 1: CONSULT & ESTIMATE

• Initial meeting to discover your organization and its purpose, allowing us to deliver video content that inspires change.
• Submit a turnaround time and cost estimate (scope can be adjusted as necessary).
  • Employee / patient interviews
  • B-roll footage
  • Voiceovers
  
  
  

  STEP 2: PRE-PRODUCTION

  • Outline objectives, and create schedules in order to maximize resources and execute plans efficiently.
  • Take one to two weeks to coordinate logistics and finalize creative details.
  • If necessary, schedule a location scout to preview locations prior to production.
  
  
  

  STEP 3: PRODUCTION

  • Capture content that shares your organization's message in an authentic and compelling manner.
    • Interviews
    • B-roll
    • Voiceovers
  • Organize and manage video files to prepare for post-production
  
  
  

  STEP 4: POST-PRODUCTION

  • Spend a significant amount of time finalizing the video, ensuring each detail is carefully considered:
    • Managing media
    • Video editing
    • Color grading
    • Inserting licensed music
    • Performing sound design
    • Mixing audio
  • Reviewing the video with the client, ensuring that the final product has the right look, sound, and feel to communicate your message. We typically include two rounds of revisions before final approval.
  
  
  

  STEP 5: DELIVERY

  • Deliver your video content deliverable(s) via a downloadable link and an external hard drive.
  
  
  

  THE VALUE OF NONPROFIT VIDEO CREATION

  Creating nonprofit video content is a highly effective way to connect with your audience on a personal level. If you’re looking for a strategic way to build awareness around your nonprofit organization, encourage people to support your cause, and retain your supporters, hiring a video creation company that specializes in nonprofit video content is your best choice.
  
  

  BUILD AWARENESS

  Attracting a new audience or gaining brand awareness as a new organization is easy with nonprofit video content. Videos act as a highly emotive way of communicating with and educating others about your organization and its mission. They allow you to share captivating stories like the work you’ve done and the impact it’s had.
  
  

  ATTRACT SUPPORTERS

  Nonprofit video marketing can help your organization drive traffic to your website and social media accounts, promote upcoming fundraisers or events, and prompt your audience to complete calls to action such as donating, volunteering, or sharing the post with others.
  
  

  Retain Supporters

  Not only can nonprofit videos help your nonprofit organization gain visibility and following, but they can also help to retain the supporters you already have. Video content is a great way for your nonprofit to celebrate the impact your supporters have made, thank them for their hard work, and remind them of your shared values.
  
  

  WHAT MAKES VIDEO CONTENT SO EFFECTIVE?

  Nonprofit video content differs from any other form of marketing because it allows organizations to share complex messages and stories in a much faster and more personal way than through text or photos alone.
  
  Video content also tends to be more authentic as it provides volunteers, organization members, and the communities they help the opportunity to share their message from their own perspective. Because of its emotional authenticity, video has a greater chance at being memorable for your audience.
  
  Overall, videos are an excellent way to explain your nonprofit organization’s mission. In fact, 96% of marketers agree that videos have helped users better understand their offering, and for nonprofit organizations, videos can help to dramatically improve users' understanding of the cause you support and why. Plus, in 2022, users spent an average of 19 hours a week watching video content online – and this number isn’t going down.
  
  At Think Branded Media, we’re here to help support your cause, by ensuring that your message is understood by as many people as possible. With our creative and high quality nonprofit video creation services, we can help your organization build awareness and increase your impact. When you want to make a big impact, you have to think big – Think Branded Media.