Why Video Is Key For Brand Awareness


You know about brand awareness, why it’s important to your business, and how to most effectively create and implement it… RIGHT?! Me neither. So I dug in and demystified it for myself. Amidst all the definitions, interpretations, and methods of brand awareness, one thing was clear: Quality video is by far the best way to strengthen emotional connections and boost brand awareness.


Video can show it and tell it faster than any form of media. It’s been said that if a picture is worth a thousand words, then a minute of video is worth 1.8 million words. This tongue-in-cheek comment isn’t meant to be taken literally, but it’s undeniable that video offers advantages when it comes to communicating a lot of information in a short amount of time. 


Video is dynamic. It feels real. When was the last time you yelled at a photograph? Or cried from a book? Or started breathing heavily in front of a painting? It can happen, but it’s much more likely to happen while watching a video. Camera movement, editing, lighting, sound, and facial expressions can generate goosebumps and tears in mere seconds.


Imagine the possibilities when it comes to brand awareness. In just 5 seconds, the amount of time it takes for the “skip ad” option to appear, you can say so much. Maybe not 150,000 words worth (by my calculation, right?), but it’s definitely enough time to make you feel something. And with YouTube TrueView ads, you won’t be charged anything if viewers choose to skip your video ad before 30 seconds. That’s 29 seconds of free brand awareness, another advantage of video marketing.


Also, consider the targeting and retargeting potential of a good video campaign. Every day, people watch over a billion hours of videos on YouTube. You can target their 2 billion monthly active users based on specific search terms, demographics, and internet history. For a small amount of money, you can get your video in front of a hypertargeted audience. More importantly, you can retarget the people who engaged with your video.


But in a world where over 500 hours of content are uploaded to YouTube every minute, your video has to stand out to be successful. And this can get expensive. One reason why video can be so effective is that it’s not easy or cheap to do it right. This means that a brand with high-quality videos will inherently, and perhaps subconsciously, stand out from the crowd. It’s the Super Bowl commercial effect. No matter if the ad is good or bad, simple or complex, everyone watching knows that it didn’t come cheap. There’s an automatic and inherent legitimacy to any brand willing to pony up the cash to produce and air a Super Bowl commercial. 


This psychological effect can be created with any well-produced video that is compelling and memorable. If the video is of premium quality, your brand will be perceived as premium quality too. On the flip side, a poor-quality video can actually be detrimental to your business. We’ve all seen videos with terrible audio, awkward silences, and painful messaging. It’s almost not worth creating a video at all if it’s not high quality.


But once the hard part of producing a quality video is out of the way, they are very easy to consume and share. If your video resonates with people, it will spread naturally, generating more views, conversations, and conversions. That’s brand awareness.


So, if you’re ready to produce quality videos for brand awareness, collaborate with a company with an impressive portfolio and tons of experience. Think Branded Media is a leading Dallas-based video production company that can help you achieve premium videos without breaking the bank. I’m confident that you won’t be disappointed.